Web Design
Distinctive, conversion-focused design that looks like you — not a template. We design in the browser so what you approve is what ships.
- UX & wireframes
- Visual design systems
- Responsive by default
Design & development studio
Websites that makeyour brand impossible to ignore.
Choe Legal is a small, senior studio. We partner with founders and marketing teams to design and build fast, striking websites — and the brand systems behind them — that turn visitors into customers.
7 yrs
designing & building
120+
projects shipped
40+
brands partnered
98%
would refer us
Teams we’ve partnered with
NorthwindLumen LabsFjord & Co.VantageMaple HealthOrbit
What we do
Everything your site needs, under one roof.
Strategy, design, development, and the care that keeps it all humming — handled by one senior team that actually talks to each other.
Web Development
Hand-built, lightning-fast sites on a modern stack. Clean code, perfect Lighthouse scores, and an editing experience your team will actually enjoy.
- Next.js & headless CMS
- Core Web Vitals tuned
- Accessible (WCAG) markup
Brand Identity
Logo, type, color, and voice that hang together everywhere your brand shows up — from the hero section to the business card.
- Logo & wordmark
- Color & type systems
- Brand guidelines
SEO & Performance
Built to be found and built to be fast. Technical SEO, structured data, and performance baked in from the first commit, not bolted on later.
- Technical SEO
- Structured data
- Speed optimization
E-commerce
Storefronts that sell. Frictionless checkout, clean product pages, and hosted payments — without a bloated platform slowing you down.
- Shopify & Stripe
- Conversion-first UX
- Analytics wired in
Ongoing Care
Launch is the start. We stay on as your team — updates, new pages, and improvements handled quickly, so your site never goes stale.
- Priority updates
- Monthly improvements
- Hosting & monitoring
Selected work
Start yours Recent projects we’re proud of.
Northwind Robotics
Website · Brand
A ground-up site and identity for a robotics startup's Series A. We turned a dense technical story into a crisp, investor-ready narrative — and shipped in six weeks.
DesignNext.jsBrand
Lumen Labs
Web App · Marketing
Marketing site plus a self-serve onboarding flow for a developer-tools company. Sign-ups climbed 38% in the first quarter after launch.
ProductDevelopmentSEO
Fjord & Co.
E-commerce
A Shopify storefront for a Scandinavian homeware brand — warm, editorial, and fast. Average order value up, bounce rate down.
E-commerceShopifyDesign
Maple Health
Website · Design System
A calm, trustworthy site for a telehealth provider, built on a reusable design system so their team can spin up new pages in minutes.
Design SystemDevelopmentA11y
Vantage Capital
Website · Brand
A confident, understated presence for a boutique investment firm — refined typography, subtle motion, and a story that earns trust on the first scroll.
BrandDesignNext.js
Orbit Festival
Campaign Site
A bold, high-energy microsite for a music festival, built to handle a launch-day traffic spike without breaking a sweat.
CampaignDevelopmentPerformance
How we work
A calm, proven process — no surprises.
From first call to launch day and beyond, you always know exactly where things stand.
01
Discover
We start by understanding your business, your customers, and what success actually looks like. No guesswork — a clear plan before a single pixel.
02
Design
We design the experience in the browser, iterating with you in real time. You see the real thing on real devices, not a static mockup.
03
Build
We hand-build your site on a fast, modern stack — accessible, SEO-ready, and easy for your team to update. Quality you can measure.
04
Launch & grow
We launch, watch the numbers, and keep improving. Choe Legal stays on as your studio, so your site gets better every month.
The studioWork with us
Senior people, doing the work themselves.
Choe Legal is a small studio on purpose. When you work with us, you work directly with the designers and developers building your site — no account managers, no handoffs, no telephone game.
We've spent the last seven years helping founders and marketing teams launch work they're proud of. We care about the details most studios skip: the load time, the copy, the way a button feels when you press it.
If you want a partner who treats your project like their own, you'll like it here.
Senior, hands-on team
The people you meet are the people who do the work.
Fast, honest communication
Clear timelines, no jargon, no surprises.
Built to last
Clean code and design systems you won't outgrow.
Kind words
What our clients say.
Choe Legal rebuilt our site in six weeks and it immediately looked like a company three times our size. Sign-ups are up and we finally love sending people to our homepage.
Dana Whitfield
Founder, Northwind Robotics
The most painless website project we've ever run. They were fast, they were thoughtful, and they actually cared about our numbers — not just how it looked.
Marcus Lee
Head of Marketing, Lumen Labs
Our store is faster, cleaner, and converting better than ever. They felt like part of our team from day one, and they still do.
Sofia Bergström
Owner, Fjord & Co.
Let's build something
Have a project in mind?
Tell us what you're working on. We'll get back to you within one business day with honest thoughts on how we can help — no pressure, no hard sell.
- hello@choelegal.com
- (313) 555-0142
- Mon–Fri · 9am – 6pm
- Remote-first · working worldwide